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BUFF® Supports the NAACP Legal Defense Fund to Fight for Racial Justice

100% of revenue from a custom designed collection will be donated to help the nonprofit create equity and expand democracy


SANTA ROSA, California (July 20, 2021) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its commitment to the NAACP Legal Defense and Educational Fund, Inc (LDF). BUFF® ‘s support of America’s premier legal organization fighting for racial justice will include a licensed LDF BUFF® collection of which 100% of revenue will be donated to the nonprofit.

“Creating a more just and equitable society requires effort and energy from not only individuals and communities, but companies and organizations as well,” says Buff, Inc. Marketing Manager Kevin Walker. “We are incredibly honored to partner with the Legal Defense Fund and provide support to a front-line group that advocates for structural and meaningful change.”

The licensed LDF collection includes a BUFF® Original Multifunctional Headwear with a unique and powerful custom design that incorporates the distinct colors of the LDF logo. The product design draws inspiration from “Lady Justice” who represents fair and equal administration of law. BUFF® Original headwear  is engineered with a 4-Way, seamless, ULTRA STRETCH fabric construction that features UPF 50 protection, and 95% recycled REPREVE® Performance Microfiber. The sun protective and sustainable performance headwear is approved and recommended by the Skin Cancer Foundation. 

Available exclusively on buffusa.com, the licensed LDF BUFF® Original Multifunctional Headwear will be a capsule collection that will have (MSRP $20). 

For more information regarding BUFF®’s support, please contact Account Manager Anna Avery at anna@outsidepr.com. 

About BUFF®

Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.

About the NAACP Legal Defense Fund

Founded in 1940, the NAACP Legal Defense and Educational Fund, Inc. (LDF) is the nation’s first civil and human rights law organization. LDF has been completely separate from the National Association for the Advancement of Colored People (NAACP) since 1957—although LDF was originally founded by the NAACP and shares its commitment to equal rights. LDF’s Thurgood Marshall Institute is a multidisciplinary and collaborative hub within LDF that launches targeted campaigns and undertakes innovative research to shape the civil rights narrative. In media attributions, please refer to us as the NAACP Legal Defense Fund or LDF. Follow LDF on Twitter, Instagram and Facebook.